Local business owners the world over thank you for downplaying a directory service so critical that it has the potential to make or break a company, Google. While Google’s answer to the question “What is Google Places?” is accurate and quite succinct, it doesn’t emphasize just how important it is for every local business trying to operate in today’s marketplace. Google Places is arguably the single most important local directory on the web, and as you undoubtedly know by now, people rely on internet search to find just about everything.
What is Google Places?Google Places allows business owners to update and manage their physical business location information. This information can be used to update their business listing so that it appears correctly within Google Maps and associated Google properties and search and Display Network sites.