In addition to launching the new website for Exemplars, we’ve also partnered with Exemplars for an eCommerce project. VDW will be redeveloping Exemplars’ online store to modernize both the look and the checkout process. Vermont Design Works will also begin managing Google Adwords PPC advertising for Exemplars in the coming weeks. Like many of our clients, Exemplars has run some pay-per-click ads on their own, but this is often an added responsibility for employees that already have a full schedule. As always, our goal is to help free up our clients’ time by building and optimizing our PPC campaigns to significantly increase both sales and leads, while lowering the costs of generating both.After the first 3 months of the Google Adwords campaigns we set up in Exemplars' existing account, we saw a 2,233.33% (not a typo) rise in Exemplars membership sign-ups generated by PPC - obviously an amazing success and we did it without any changes in budget. The success was due to things like extensive keyword research, properly grouped keywords, carefully written ads, and landing page optimization. After the 3-month testing and campaign optimization phase and at the end of the 2011/12 school year, we paused our campaigns for the summer. When the school year started back up this fall, Exemplars was able to unpause their own campaigns and have been able to allow them to run successfully without any changes after the extensive work we put in optimizing them last spring. On the eCommerce side of things, we're currently working on the online store and expect to launch in early 2013. We'll post a follow-up announcement when it goes live. Does your company (or organization) need a new web site or custom web application? We'd love to discus your project with you. Send us a message today and we can set up a time to chat.