Setting Up Google AuthorshipAbout a year ago, after the ubiquity of author bio photos in search results had become apparent, we added it to our site/content by following the instructions in the video below from head of the Webspam Team at Google, Matt Cutts, and engineering lead Othar Hansson, who by the way officially introduced authorship markup two years ago on the Webmaster Tools blog: Sounds complicated, huh? The good news is, it's actually pretty simple. The bad news? It involves code, which few know anything about and fewer would dare attempt to modify. Fortunately for us, as a web development firm, we have coders in house who could handle the rel="author" website side of verification in a few minutes, but that's not so easy for people/companies who aren't web professionals and just have simple websites without any webmaster support.
Authorship Setup with Domain Email AddressWell, it took Google a while, but a few months ago they recognized the problem and modified the authorship verification process to allow for content creators to set up authorship without ever needing to touch their website's code. Now when you search for "Authorship" your top search result is this page, that with 6 simple instructions:
You can link content you publish on a specific domain (such as www.wired.com) to your Google+ profile.Note: If you already have a Google+ account and you're logged in you won't see #1 or #6. These steps are all pretty simple and straightforward, but if there's anything in your blog post template files not set up to show your byline in posts you write, then you're going to run in to a problem that requires a web developer - feel free to call us or contact us online if you need development help to get your byline into your posts.
- Sign up for Google+ and create a Google+ profile.
- Make sure you have a profile photo with a recognizable headshot.
- Make sure a byline containing your name appears on each page of your content (for example, "By Steven Levy").
- Make sure your byline name matches the name on your Google+ profile.
- Verify you have an email address (such as email@example.com) on the same domain as your content. (Don't have an email address on the same domain? Use this method to link your content to your Google+ profile)
- Return to this page and enter your email address.