AdWords Editor is a free Google application for managing your AdWords campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords.This thing is loaded with a lot of great features, but it's the filtering and drag-and-drop functionality that I find most impressive and useful. You can filter large lists of keywords, ads, ad groups and campaigns by word, phrase or partial word. So, you can set up a campaign (before posting from the tool to your live account) with a all keywords in a single ad group within that campaign. You can then begin to filter and then group your keywords by dragging and dropping filtered lists of keywords. As I said earlier, you'll know how to group things better than Google's automation technology ever will. You'll be able to see if after creating an ad group, whether you can actually split that ad group in to smaller and even more targeted ad groups, allowing you to customize your ad text in a more targeted way. Over the years, the flexibility this tool offers has allowed me to easily work with massive keyword lists and build well optimized campaigns and ad groups. I should point out that others have higher hopes for "Ad Group Ideas", while acknowledging the limitations at least during beta testing. In the end, I still personally recommend creating and organizing your own ad groups and always carefully reviewing all of Google's suggestions before changing anything based on them. As amazing as modern technology is, I think we're still a ways away from this level of automation working as well as human management when it comes to PPC advertising. You're a human, so it stands to reason you understand better how other humans think. It all boils down to the fact that computers rely far more on logic than most people so they're incapable of "thinking outside the box". Let us know what you think of the new "Ad Group Ideas" feature of the Google Adwords Keyword Tool in the comments below. Also, if you're tired of trying to manage your own PPC with limited knowledge or you're only now considering PPC as an option and you don't know where to begin, drop us a line today.